In the Ostrava Cash & Carry store of JIP východočeská, you should not miss our realization for Brown-Forman Czechia.

With an emphasis on tradition, this imaginative permanent Shop-in-Shop introduces customers the production process of Jack Daniel's unique whiskey.

The aim of the project was, in addition to the presentation of this whiskey from Tennessee, to introduce customers its unique manufacturing process.

The information panel made of black-painted OSB will introduce customers to the production process. In the shop in the shop, different steps from the production process are shown with style - cold fireplace, drop-by-drop filtration through coal, raw materials for whiskey.

Finally, an interactive presentation of Jack Daniel's AR Experience app is introduced, which customers can download to their smartphone using a QR code.

Naturally, there is also a bar where customers have chance to taste Jack Daniel’s Tennessee Whiskey and put the bottle in the shopping cart.

Design and functionality


In the POP STAR competition, Jack Daniel's Permanent Shop in Shop won the POP STAR 2020 award among all winning projects.

Permanent Shop in Shop Jack Daniel's won the POP STAR competition, organized by portal, for the month of May.

There is really little missing to perfection here, the thorough craftsmanship will draw you in and will not let you go.
Václav Koukolíček, TESCO Stores ČR
Elegant, comprehensive presentation corresponding to the image of the product, engage the audience with the overall composition and details.
Jitka Vysekalová, ČMS
Definitely super in all aspects.
Alexandr Stojčev, Momentum Czech Republic

Customer: Brown-Forman Czechia, a.s.

This website uses cookies

Essential cookies are necessarily activated for the operation of the website. However, optional cookies must be enabled for full service provision, ad personalization and traffic analysis. Click the following button to turn them on. More information.


Your privacy is important. You can choose from the cookie settings below. More information.