In the Ostrava Cash & Carry store of JIP východočeská, you should not miss our realization for Brown-Forman Czechia.
With an emphasis on tradition, this imaginative permanent Shop-in-Shop introduces customers the production process of Jack Daniel's unique whiskey.
The information panel made of black-painted OSB will introduce customers to the production process. In the shop in the shop, different steps from the production process are shown with style - cold fireplace, drop-by-drop filtration through coal, raw materials for whiskey.
Finally, an interactive presentation of Jack Daniel's AR Experience app is introduced, which customers can download to their smartphone using a QR code.
Naturally, there is also a bar where customers have chance to taste Jack Daniel’s Tennessee Whiskey and put the bottle in the shopping cart.
Design and functionality
Permanent Shop in Shop Jack Daniel's won the POP STAR competition, organized by Mistoprodeje.cz portal, for the month of May.