The presentation of premium Jack Daniel's whiskey on the shelves of Albert hypermarkets deserves a premium solution even for short-term display. Our designers worked closely with Brown-Forman to create a Jack Daniel's module for Albert that reflects the distinctive style of the Tennesee whiskey. The brief from Brown-Forman was for the display in nearly 40 stores to educate consumers in a simple way about the mixability of Jack Daniel's whiskey while communicating the portfolio offered.

We developed a solution where we divided the module into several sectors. Thanks to the lighting, the design has logically separated sectors for easy customer orientation. A unique implementation is the product lighting and the solid processing of the LTD boards, which for short-term (monthly) displays is rarely, if ever, implemented.


The Jack Daniel's premium module won third place in the POPAI AWARDS 2023 competition for the best point-of-sale communication tool in the "Sales Support Services Tools" category.
Customer: Brown-Forman Czechia, a.s.

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