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In Alza showroom, you can come across the shop in shop Concept which we realized for cunsumer electronics manufacturer Jindřich Valenta – Concept.
The aim of this project was to modernize the current presentation of the best products of Concept brand which no longer corresponded to the new product lines. An exhibition island or shop in shop in wooden decor evokes a home envirnoment. The neutral appearance of the display enables the exchange of presented products for new products without the need for modifications.
The lighting of the shelves highlights, but does not overpower, the displayed products. The LED strip around the perimeter defines the space in the store and attracts the customer. There is also a 32-inch screen that communicates the use of individual appliances via a video loop. Everything is subtly complemented by the illuminated Concept logo in company colours.
Customer: Jindřich Valenta – Concept